ARAMARK Parks and Destinations Websites Earn Top Honors in HSMAI Competition
AVON, Colo. – The Hospitality Sales and Marketing Association International (HSMAI) announced RTP Interactive a 2010 Gold Adrian Award winner for a suite of websites created for ARAMARK Parks and Destinations (APD). The international awards program honors outstanding achievements in advertising, public relations and web marketing campaigns.
RTP Interactive’s award-winning suite of sites includes:
The website designs highlight APD’s commitment to environmental stewardship in the hospitality industry.
“Instead of just talking about the location, we created an experience that engages the user and encourages them to dive deeper,” says Margaret Cyphers, RTP Interactive’s creative director. “Each site presents key selling points and information up front, leaving the user in control…but not overwhelmed. While each site is based on a common template, the incorporation of unique colors, photography and texture allows the personality of each destination to shine.”
Scott Gustlin, RTP Interactive’s vice president adds, “It’s inspiring to work with ARAMARK’s Parks and Destinations division to market some of the nation’s most amazing natural assets. Being recognized with a Gold Adrian, on top of the noteworthy results produced by the sites, shows that websites can show beauty and build business. ARAMARK’s internal team was instrumental to delivering a quality product, on-time and on-budget.”
APD delivers authentic, memorable experiences at national and state parks, specialty hotels, museums and other visitor destinations throughout the United States. In partnership with APD clients, APD strives to enhance the guest experience by offering industry-leading hospitality, environmental stewardship, interpretive programs and recreation.
About Resort Technology Partners
Resort Technology Partners (RTP) enables resort, recreation and hospitality customers to achieve a competitive advantage by improving the guest experience through integrating every aspect of the operation. RTP’s innovative technologies integrate critical functions such as back-office administration and reporting; point-of-sale and customer relationship management; RFID access control; integrated eCommerce; interactive marketing and website development; third-party channel ticket management; and augmented reality mobile application development. Integrating these functions allows businesses to optimize daily and long-term results. Privately held and headquartered in Avon, Colo., RTP was founded in 1998. For more information, visit www.rtp.com.